HDF

CONSULTING


The architecture of influence

Beautiful young woman in orange glasses on orange background.Beautiful young woman in orange glasses on orange background.

About us

Crafting Influence. Driving Impact.


HDF Consulting
is a strategic communications and brand influence agency, built on decades of senior counsel across global markets. We work with established brands, ambitious founders, and venture-backed companies to build reputations that endure, narratives that travel, and influence that converts.

Founded by Helen Da Fonseca, HDF draws on a career spanning some of the world's most recognised organisations. At Ogilvy & Mather, Helen developed brand and communications strategies across beauty, automotive, banking, and energy industries. At L'Oréal South Africa, she led corporate communications, CSR, and sustainability before moving to Global Headquarters in Paris to drive strategic initiatives at an international scale.

That breadth of experience, across markets, sectors, and cultures, is what HDF brings to every brief. Whether advising a global corporation on reputation, a founder on their first major launch, or a brand navigating a critical moment, we bring senior expertise and a collaborative approach to every engagement, shaping work that reflects both strategic depth and the unique needs of each client.

Alongside our consulting practice, HDF Ventures is our innovation arm, where we build platforms and ideas at the intersection of communications, sustainability, and influence.We are based in Paris, with presence in London and Cape Town.

DISCOVER OUR SERVICES

Our Mission

THE ART OF

STRATEGIC

INFLUENCE

Branding
Single orange flower on the clear sky background.

Services

PR

Reputation is the most valuable asset a brand owns. We protect it, build it, and amplify it through senior advisory, earned media strategy, and the kind of narrative discipline that distinguishes category leaders from category followers.

Corporate Communications
Reputation & Risk
Media Strategy
Executive Visibility
Issues & Crisis

Marketing

We approach marketing as a strategic discipline, not a tactical function. Designed to connect brand, audience, and growth, our work blends strategic rigour with creative ambition to build category presence and commercial impact.

Brand Positioning
Marketing Strategy
Content & Editorial
Campaign Development
Digital & Performance

INFLUENCE

Influence is the most powerful and most misunderstood lever in modern marketing. We work with brands and creators to move beyond transactional partnerships and build cultural relevance, audience trust, and commercial return through campaigns engineered for credibility and scale.

Influencer Strategy
Talent & Creator Partnerships
Brand Collaborations
Campaign Management
Measurement & Impact

strategy

Every meaningful brand decision begins with strategy. We bring EXPERT advisory to the questions that shape long-term value: how a brand is positioned, how it is perceived, and how it earns the right to lead its category. Our strategic work informs everything from corporate reputation to market entry to the narratives that drive growth.

Brand Strategy
Corporate Positioning
Brand Creation
Narrative & Messaging
Stakeholder Strategy
Scalable Growth

startups

Communication and Go-to-Market Strategies for tech and consumer startups, from seed to scale. We partner with founders and venture capital firms ready to build category-defining brands, putting in place the strategic infrastructure that turns a strong product into a credible, visible, and competitive business.

Brand & Messaging
Go-to-Market Strategy
Founder Visibility
Launch Strategy
Investor Storytelling