Corporate Purpose Activation

Tasked with elevating corporate visibility beyond product communication, the Group’s first regional corporate campaign was conceived and executed to spotlight transformation, purpose, and people. This marked a fundamental shift in how the brand communicated its values to external stakeholders.

The integrated campaign spanned digital, earned media, and internal comms, aligning departments and establishing a consistent Group narrative under the newly launched "L’Oréal Groupe" brand identity.

Impact
• Delivered 20+ earned media placements with no paid spend
• Replicated across additional markets and departments following regional success
• Elevated employer brand visibility and internal alignment