Crisis Response for a Global Haircare Brand

When a national product recall affected a legacy haircare brand, a crisis communications blueprint was deployed within hours. The strategy balanced transparency, regulatory compliance, and emotional reassurance to preserve brand credibility.

Key actions included developing a real-time response hub, briefing executive leadership, aligning regional messaging with global compliance, and managing media sentiment during a highly visible and time-sensitive situation.

Impact
• Maintained neutral-to-positive media sentiment throughout the crisis
• Preserved stakeholder trust and minimized long-term reputational damage
• Established a scalable protocol now used as internal best practice