Women in STEM: Regional CSR Rollout

As part of a broader corporate social responsibility platform, the For Women in Science initiative was rolled out regionally across Sub-Saharan Africa to elevate women researchers and scientists.

This multichannel activation included stakeholder partnerships, government engagement, earned media amplification, and ambassador storytelling. The initiative repositioned the brand as not only a commercial leader but a purpose-driven advocate for equity in science.

Impact
• Media coverage doubled compared to previous years, across print, digital, and TV
• Strengthened institutional partnerships with ministries, research institutions, and NGOs
• Reinforced long-term brand association with science, education, and inclusivity

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